TRPs (Target Rating Points) | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

TRPs (Target Rating Points)

Similar to GRPs but calculated for a specific target demographic.

How it's Calculated:

TRPs = % of demo reached × frequency.

Example:

If 50% of women 25-54 are reached 4 times, TRPs = 200.

Category:

Other/General

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