Media Expense as % of Sales A benchmark showing how much of sales revenue is reinvested in advertising. Example | Lefthand Agency

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THE ULTIMATE CPG DICTIONARY

Media Expense as % of Sales A benchmark showing how much of sales revenue is reinvested in advertising. Example

20% of OPD sales reinvested in media.

How it's Calculated:

n/a

Example:

n/a

Category:

Other/General

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